Tracey Rawling Church joined Kyocera Mita UK in 1993, attracted by the opportunity to work on its pioneering ECOSYS sustainable laser printer range. As PR manager, she was responsible for the campaign that beat the launch of Windows 95 to the award for best technology campaign. Moving on through product management and marketing communications, she was promoted to Kyocera Mita's UK board in 2003. As a result of her work on Kyocera's Green Card network, which promotes sustainable business practices, she has become a regular contributor to seminars and conferences on sustainability and CSR topics. Kyocera's corporate value system has always been rooted in an ethical and sustainable approach to business, a philosophy which has become increasingly relevant during the 50 years since it was founded.